Category: E-Commerce

5 Things to Consider When Designing an Ecommerce Website

Creating a website requires a multi-step process in order to finish. You need to conceptualize how your website is going to look like, you have to consider what features you’re going to implement, and you will also have to take into account the backend processes as well.

An e-commerce website is also quite difficult to create as well. You take into account all of the things that I’ve just said, but also add e-commerce functionality into the mix.

A lot of people want to put up their own online businesses simply because there is a lot of money that can be had using this medium. In addition, it is also relatively cheaper to operate as well since you will not need tens of thousands of dollars to start with.

Thinking of building your own? Well, before you do that, you need to know the most important things to consider when designing an online business website.

Site Search

So, you start out as a humble online website and you start selling only a handful of products. Over time and as your business grows, you will need to sell even more products when the time comes.

If you already have plenty of products in your online store, it is vital that you implement search functionality on your website.

You need to make use of SEO to help with this and you may also want to incorporate an autocomplete feature as well.

You can also allow your customers to conduct custom searches as well, wherein they can include certain parameters in order for them to truly narrow down their choices (priming them to buy your stuff).

Great and Relevant Content

Part of great SEO is including relevant content on your website. You see, if you have amazing content that is related to the products that you sell, that will always help drive more traffic to your website.

Moreover, if you write amazing content pieces, you will be deemed as something trustworthy in your community and your customers will no doubt going to buy from your store even more because of this.

Optimized Checkouts and Payments

People use different payment methods. Some would prefer using their credit cards, while there are also some that would use Apple Pay or Paypal. If you could let your customers choose from a variety of different payment options, then that would always be great.

In addition, you can also think about letting your customers purchase from your online store without having the need to register for an account first. This feature is known as a guest checkout.

You see, people just want the convenience of being able to buy something without all of the hassles. Although you may not be able to get their email address, it is still a good idea to implement since you’re going to achieve more repeat sales anyway.

Adding E-Commerce Analytics

A good online business owner is one that is always going to use e-commerce analytics to help them find out the health of their online ventures.

By using Google Analytics and other related tools, you are given plenty of information that will give you some semblance of how your business is faring so far.

Responsive Design

Last but definitely not the least is responsive web design. This is basically a set of online core principles that allow your website’s contents to conform to much smaller device screens.

This is perfect to implement in this day and age considering that over 60% of the internet’s population is now using mobile devices to access it.

Categories: E-Commerce

6 Tips for Running a Successful Online Business

We live in a world of connectedness. With the use of our mobile devices, we are able to do a lot of things and a lot of people go online using such.
That is why it is now more feasible as ever to run an online business such as ecommerce website development company. But, how can you run a successful venture? Read on to find out.
Manage Your Brand’s Assets
I am assuming that at this point, you’ve already established your business. We are now delving deeper into what makes an online business successful.
Create business accounts in all popular social media platforms. I suggest that you create accounts on Facebook, Twitter, Instagram, Pinterest, among others.
Make sure that all of these accounts reflect what your brand represents. Include the logo, the mission/vision statements, as well as a brief introduction of the business.

Study Your Competition

In every field, you should always expect some competition. In fact, you can gain some insights just by studying them.
Look at how they do things and pick apart some of the best aspects of what they’re doing and integrate them into your own strategy.

Establish and Protect Your Reputation

When you are running any business, your reputation is very important. That is why you have to make it a point to establish and protect your reputation.
You can use Google Alerts Notification and set it up in a way that will notify you whenever someone mentions your brand.
 


This will allow you to know what people are actually saying about your brand and how you can improve your services based on what they say.

Always Invest in a High-Speed Internet Connection

When orders come pouring in, you should always be there to cater to your customers’ request. For this reason, you would want to invest in a high-speed internet connection.
I cannot count how many times I’ve sacrificed and lost a lot of potential customers due to the fact that I wasn’t able to cater to their orders in time.

Always Be in the Know

There are always new trends being showcased from time to time which is why you need to stay on top of it.
Most people would always buy something if they know it is part of the trend. You should not only focus on your niche, but you should also take into consideration some web trends. Maybe someday, there is a new protocol that would provide better overall services to your customers. That is why you have to be on the constant lookout for them.

Don’t Be Afraid to Call It Quits

Not all businesses flourish. This is a fact of life that you have to understand right from the get-go. People may like what you offer, but there is also a chance that they won’t like it as well.
As an entrepreneur, you have to be brave enough to take risks, but you also have to be smart enough to know when to call it quits.

Source: https://www.entrepreneur.com/article/280600

Categories: E-Commerce